Branded products and swag are excellent ways to promote your brand and leave a lasting impression on potential customers, but gimmicky products tend to end up in the trash pretty quickly. It is far more beneficial in the long run to invest in more functional promotional items. Consider these six trending promotional products for your next giveaway, promotion, or corporate gift!
Drinkware
Drinkware is a fantastic evergreen promotional item–and for good reason. Almost anyone can use drinkware and almost everyone appreciates a free addition to their collection of cups, mugs, and glasses. There are several popular options for custom promotional drinkware, including:
Travel Drinkware
High-quality water bottles, tumblers, and travel mugs allow customers to bring their beverages on the go, eliminating the need to buy expensive and environmentally harmful bottled drinks. Compared to other types of drinkware, travel drinkware will likely be customers’ go-to for their morning coffee, which helps keep your brand top-of-mind and makes potential customers more likely to reach out when they’re in need of your service.
Glassware
Glassware is more expensive and higher quality than plastic cups, meaning they’ll leave a larger impression on customers than other forms of drinkware. Glassware products are highly customizable and can be produced in a variety of styles and sizes. You can even order custom pint glasses with custom bottom colors to set your products apart from the competition. Glassware is more expensive than other types of drinkware, but its increased quality may be worth it for companies with high price points or small audiences.
Stadium Cups
Stadium cups are an affordable option for businesses looking to get their name out there quickly. Because stadium cups are made of plastic, they are highly customizable and can be produced in a variety of colors and sizes to match company branding. While not as durable as a mug or a tumbler, stadium cups are just as reusable, making them a more eco-friendly option than standard disposable plastic cups. As stadium cups are the cheapest form of drinkware on the market, they are ideal for goody bags, party favors, or giveaways.
Mugs
Mugs are a favorite of coffee lovers around the world but are also used for tea, hot cocoa, mulled wine, and more. Mugs are more expensive to produce than other forms of drinkware, but they are more likely to stay with potential customers in the long run. An 11 Oz. traditional coffee mug may eventually find its way into customers’ regular coffee rotation. This repeated, long-term exposure helps retain existing customers while encouraging potential customers to consider your business in the future.
Many aspects of promotional mugs can be customized to suit the needs of your intended audience. Mugs can be produced in a range of colors and materials and are available in both tall and standard sizes. You can even have your company logo laser engraved onto the surface of each mug.
Koozies
Promotional koozies are cost-effective and help keep cans and bottles chilled. Koozies are often brought to sporting events, making them a great option for sports-related brands. Koozies are the perfect product to distribute at events where canned beverages are sold, including parades, sporting events, trade shows, and more!
Bags
Bags are an affordable and universally useful promotional product. No matter who your target audience is or where they come from, they can make use of a high-quality bag. A variety of bag styles are available for your next promotional campaign, including resuable grocery bags, insulated lunch bags, and durable gym bags. Distributing promotional bags to prospective clients exposes them to your brand repeatedly over the long-term, which can boost sales and improve customer retention.
Desk Accessories
Desk accessories are extremely useful for students and office workers, and include products like lamps, calendars, and clocks.
Additional branded desk accessories may include:
- Desktop phone mounts
- Webcam covers
- Bluelight-blocking glasses
- 3-in-1 cables for USB, micro USB, and type C cables
- Tech cleaning cloths
- Ring lights
- Laptop sleeves
Vinyl Stickers
Vinyl stickers are an easy and lightweight promotional item that can do wonders to increase your brand awareness. Most people enjoy putting stickers of their favorite brands on their laptops, water bottles, luggage, and more, which exposes your brand to others. Because they’re so thin and light, stickers are easy to store and easy to distribute at a variety of events.
Apparel
Branded apparel is a surefire way to make a major impression on customers. Everyone loves a good comfy t-shirt for lounging or working out, and many businesses use company t-shirts, branded button-downs, and polos as part of their company uniform.
Branded hats are always a hit, and they can be customized depending on the time of year—offer baseball caps and visors in the spring and summer and beanies in the winter and fall.
Office Supplies
Office materials are another tried and true branded item. A Caddo Stylus Satin pen with your phone number and web address is a great way to keep customers engaged with your brand as they go about their day-to-day work. Additional branded office products can include:
Try These Trending Promotional Products Today
It’s tempting to try and promote your business with gimmicky toys like frisbees and fidget spinners, but in the long run, it’s more effective to give away products customers will use every day.
FaceTime Business Resources offers trendy promotional items that can help increase brand awareness and build connections. Browse our online shop for these and more branded products, and request a quote today!