Marketing to Generation X

Continuing our series on generational marketing, today we’ll address the forgotten middle sibling of the generations: Generation X. Gen X tends to be overlooked when it comes to the world of marketing, skipped over for the older Baby Boomers and the younger Millennials, but they shouldn’t be so easily neglected. Generation X, while one of the smaller generational groups, holds … Read More

3 Promotional Product Marketing Strategies to Steal

Once you’ve identified your company’s target audience, you need to decide how you’re going to utilize your promotional products in your marketing strategy. Think carefully about the goal of your marketing campaign—this will help determine which strategy you should use. Are you trying to raise awareness of your brand? Improve your social media presence? Launch a new product? To get … Read More