Is SWAG Still Effective?

Marketing tactics change and develop every year. For small businesses trying to get the attention they deserve, it can be difficult to keep up as the world of advertising becomes more complicated. So much of marketing happens online, which has caused many companies to wonder if so-called “physical” advertising efforts, like promotional swag, are still effective. The short answer is … Read More

How to Engage Your Audience With Print

Confident young specialists standing at table full of various types of paper and discussing color palette while going to print banner in advertising company office

Engaging your audience is a simple idea on paper, but it can be difficult to put strategy behind such a vague concept. When planning and designing your next set of promotional products, keep audience engagement top of mind to ensure the effectiveness of the campaign.   Why Does Audience Engagement Matter? The purpose of audience engagement is straightforward: to create … Read More