Once you’ve identified your company’s target audience, you need to decide how you’re going to utilize your promotional products in your marketing strategy. Think carefully about the goal of your marketing campaign—this will help determine which strategy you should use. Are you trying to raise awareness of your brand? Improve your social media presence? Launch a new product? To get … Read More
Tips for Marketing to Millennials
If you read our recent blog post about reaching your target audience, you know identifying them is only half the battle—the other half is understanding how to market to them. Generational differences play a large part in determining how to best market your product or service, but there are always other influencing factors. Keep these tips in mind as you … Read More
Combatting Quarantine Fatigue
Whether you’re still working at home or spending every weekend social distancing, chances are you’re burning out on quarantine. We don’t blame you—it’s hard to maintain a work-home balance when your office is also your kitchen. If you’re finding it hard to focus and motivate yourself, you’re not alone, and you’re probably suffering from quarantine fatigue. Luana Marques, PhD, describes … Read More