Once you’ve identified your company’s target audience, you need to decide how you’re going to utilize your promotional products in your marketing strategy. Think carefully about the goal of your marketing campaign—this will help determine which strategy you should use. Are you trying to raise awareness of your brand? Improve your social media presence? Launch a new product? To get the most out of your money and time, pick the strategy that best suits your goals.
There are hundreds of different ways to utilize promotional products to grow your brand. Use these three real-world examples of successful promotional product marketing to inspire your advertising strategy.
Also called flash retailing, pop-up shops are when a company opens a physical location for a short period of time. Because it’s only around for a limited period of time, it’s a good incentive for people in the area to check it out. Reward them for showing up with a unique and memorable promotional product to capitalize on the feeling of being part of something exclusive.
Especially if your business is based online, this strategy adds an important element of connection to your brand and allows your customers to associate your company with real faces instead of just a screen. Depending on the type of shop you open, people can shop your products in the store, or you can offer them a themed experience that doesn’t center around your products.
Google, for example, when promoting their Google Home Mini in 2017, opened pop-up donut shops across the U.S. Inside the donut boxes were either donuts or a free Google Home Mini. With 20% of shares in the market of smart speaker shipments, Google’s product passed Amazon’s Echo.
Social Media Giveaways
Social media giveaways are great for just about any brand looking to grow their social media presence. It’s a very versatile strategy, but in simple terms, you ask your customers to do something, and in return, they’re given a chance to win something.
What you ask them to do varies depending on the goals behind this strategy. You could ask them to tag friends to expand your potential customer base, write a review to gain recommendation power, or spend a certain amount on your online store to boost sales.
Poler, a company that sells outdoor adventure apparel and gear, hosted a holiday giveaway. They asked their followers to tag two friends for a chance to win a gift box stuffed with branded goodies. Because they’re entering for a chance and not a guaranteed win, make sure your giveaway gift is worth their time—make it more than just a keychain or stress ball.
After your customers make a purchase, give them a free gift via a customer survey. This strategy is twofold; firstly, you’re promoting your company as one that cares about the experience of its customers and listens to feedback. Secondly, you get your brand name out there by giving your customers something they can wear or use.
It’s a great strategy to show your customers you care about more than just the money they spend. Just make sure you utilize that feedback to build them a better shopping experience for the next time they visit.
Dairy Queen utilizes this strategy all the time; after making a purchase, customers are often given a link to a survey on their receipt. If completed, they’re rewarded with a coupon for a free Dilly Bar. While an ice cream bar isn’t exactly a promotional product, the general concept is the same, and you can easily utilize this strategy to reward customers with a t-shirt or water bottle.
Looking for promotional products to incorporate into your 2021 advertising strategy? Facetime Business Resource has you covered. Shop at our online store, or visit our blog for more tips on how to build a flawless marketing strategy.