Can Promotional Signage Help Your Business?

Interior of a clothing store; large sign advertising a sale.

Promotional signage is an essential part of your business’ marketing model—if you’re not utilizing it in your advertising already, you should be. Not only is promotional signage one of the most effective forms of marketing, but it’s also relatively inexpensive considering its strong impact. Promotional signage comes in a variety of forms, from banners and sail signs to awnings and … Read More

Benefits of Employee Holiday Gifts

Office worker holding a present at her desk with keyboard and coffee.

The holidays are right around the corner, and, no, we’re not talking about Halloween. Believe it or not, we’re already thinking about the winter holidays! If you haven’t started thinking about employee gifts, you really should soon. Ideating the perfect gift takes time, and ordering them can take even longer during the holiday rush. If you don’t plan to give … Read More

Promotional Products for Pet Owners

A puppy with a chew toy in their mouth.

They may say it’s the stomach, but we disagree—the way to a person’s heart is through their pet. Pet owners obviously want the best for their furry friends, but pet supplies can add up and get expensive fast. Lend your customers a hand and provide them with high-quality pet promotional products that do double duty, delighting their pet and promoting … Read More

Does Your Company Website Need Improvement?

Developers evaluating a website.

A well-designed, up-to-date website is critical to your business’ success in the digital age. This includes all aspects of web design—functionality, accessibility, aesthetic appeal, etc. A poor user experience reflects badly on your company, while a professional-looking website promotes a good impression to potential customers, and a well-functioning page can have a direct improvement on your conversions. There’s no hard … Read More

Promotional Products for Home Cooks

Father and son cooking together in the kitchen.

Autumn has arrived: the season of hearty soups, homemade breads, and pumpkin-flavored everything. A well-stocked kitchen is essential during this time of year, especially for frequent home cooks and bakers ready to taste-test some fun fall flavors. The season is the perfect opportunity to provide your customers with custom kitchen promotional products they’ll love to use. You don’t need to … Read More

Choosing Eco-Friendly Promotional Products

Flat lay of a reusable bag and reusable metal water bottle.

Especially in recent years, sustainability is at the forefront of many consumers’ minds. With that, there’s been a push for corporations to step up and take responsibility for their effect on the environment. We only have one planet, and it’s up to us to make sure the products we provide are setting Earth up for a greener future. Many businesses … Read More

Promotional Products for High School Students

High schoolers taking an exam.

Why advertise to high school students? If they’re part of your company’s target audience, the answer might be obvious, but even if they’re not, it’s important not to count out the youngest generation in your advertising strategy. High school-aged Gen Zers have their own spending power and significant influence over household purchases. Back-to-school season is just around the corner. Whether … Read More

Developing a Promotional Product Marketing Strategy

Concept imagine of developing a promotional product marketing strategy.

It’s simply not enough to have great promotional products. You also need a killer strategy for distributing them, one that serves your company’s goals and accurately caters to your target audience. In this article, we’ll cover the most important factors you and your team will need to consider while developing your promotional product marketing strategy. Identify Your Target Market There’s … Read More

Measuring the Effectiveness of Your Marketing Strategy

A glass drawing board analyzing KPIs.

Once your marketing strategy has been established, you’ll need to come up with a way to measure its effectiveness. It’s not enough to simply put your strategy into action; you need a way to assess its success, so you can tweak the next campaign to better suit your needs. As with developing a marketing strategy, you need to have specific … Read More

Promotional Products for Back-to-School College Events

With in-person events back on the menu, this summer is the perfect time to promote your brand with customizable back-to-school products. No one is immune to the irresistible draw of free stuff—least of all college students. Get your name and logo out there by hitting up college fairs and other community events this summer. Phone Card Sleeves Ah, college—that strange … Read More