The Surprisingly American History of Promotional Products

Wooden blocks reading “made in the USA”

Promotional products are everywhere! We’ve all seen them: a water bottle with the iconic Nike Swoosh, a deck of cards displaying the Wells Fargo logo, and maybe even a pen bearing the Walmart name on the barrel. Branded bags, gadgets, hats, clothing, and a plethora of other items have been gaining popularity in recent years as brands recognize the effectiveness … Read More

The Effectiveness of Promotional Products (And Why You Should Be Using Them)

Your marketing professional looking at promotional product design on computer

T-shirts, mousepads, coffee mugs, and notepads—what do all these things have in common? They’re some of the most widely used advertising platforms in the world! If you have yet to incorporate promotional products into your marketing strategy, you’re missing out on valuable opportunities to reach your customers. The Promotional Product Industry Promotional products accounted for approximately 8% of U.S. advertising … Read More

Company Apparel and Team Morale

Clothes rack with multicolored polos.

When it comes down to it, branded company apparel is a promotional product—just one that’s used by the members of your company rather than your customers. Besides being a convenient way to get your company’s name out into the world. Branded team apparel can also provide several internal benefits for your company culture. In this article, we’ll cover the top … Read More

Can Promotional Signage Help Your Business?

Interior of a clothing store; large sign advertising a sale.

Promotional signage is an essential part of your business’ marketing model—if you’re not utilizing it in your advertising already, you should be. Not only is promotional signage one of the most effective forms of marketing, but it’s also relatively inexpensive considering its strong impact. Promotional signage comes in a variety of forms, from banners and sail signs to awnings and … Read More

Benefits of Employee Holiday Gifts

Office worker holding a present at her desk with keyboard and coffee.

The holidays are right around the corner, and, no, we’re not talking about Halloween. Believe it or not, we’re already thinking about the winter holidays! If you haven’t started thinking about employee gifts, you really should soon. Ideating the perfect gift takes time, and ordering them can take even longer during the holiday rush. If you don’t plan to give … Read More

Promotional Products for Pet Owners

A puppy with a chew toy in their mouth.

They may say it’s the stomach, but we disagree—the way to a person’s heart is through their pet. Pet owners obviously want the best for their furry friends, but pet supplies can add up and get expensive fast. Lend your customers a hand and provide them with high-quality pet promotional products that do double duty, delighting their pet and promoting … Read More

Does Your Company Website Need Improvement?

Developers evaluating a website.

A well-designed, up-to-date website is critical to your business’ success in the digital age. This includes all aspects of web design—functionality, accessibility, aesthetic appeal, etc. A poor user experience reflects badly on your company, while a professional-looking website promotes a good impression to potential customers, and a well-functioning page can have a direct improvement on your conversions. There’s no hard … Read More

Promotional Products for Home Cooks

Father and son cooking together in the kitchen.

Autumn has arrived: the season of hearty soups, homemade breads, and pumpkin-flavored everything. A well-stocked kitchen is essential during this time of year, especially for frequent home cooks and bakers ready to taste-test some fun fall flavors. The season is the perfect opportunity to provide your customers with custom kitchen promotional products they’ll love to use. You don’t need to … Read More

Choosing Eco-Friendly Promotional Products

Flat lay of a reusable bag and reusable metal water bottle.

Especially in recent years, sustainability is at the forefront of many consumers’ minds. With that, there’s been a push for corporations to step up and take responsibility for their effect on the environment. We only have one planet, and it’s up to us to make sure the products we provide are setting Earth up for a greener future. Many businesses … Read More

Promotional Products for High School Students

High schoolers taking an exam.

Why advertise to high school students? If they’re part of your company’s target audience, the answer might be obvious, but even if they’re not, it’s important not to count out the youngest generation in your advertising strategy. High school-aged Gen Zers have their own spending power and significant influence over household purchases. Back-to-school season is just around the corner. Whether … Read More