Can Promotional Signage Help Your Business?

Interior of a clothing store; large sign advertising a sale.

Promotional signage is an essential part of your business’ marketing model—if you’re not utilizing it in your advertising already, you should be. Not only is promotional signage one of the most effective forms of marketing, but it’s also relatively inexpensive considering its strong impact.

Promotional signage comes in a variety of forms, from banners and sail signs to awnings and billboards. The form that’s right for your business will depend on your location, as well as how aggressively you want to advertise.

Benefits of Promotional Signage

Raises Brand Awareness

Whether the sign is outside your brick-and-mortar shop or along the sidewalk a mile away, it raises awareness of your company. Attractive signage makes a lasting impression on potential customers, making them more likely to think of your business in the future.

Sets You Apart from Competitors

Humans are visual creatures—we process visual data faster, and we respond to it better than just text. You can take advantage of this cognitive bias when designing your promotional signage.

Creative, eye-catching signage that uses your logo and brand colors can make your business distinguishable from your competitors. Design a killer sign for your company, and you’ll ensure customers will think of your company before any competitors when they need your services.

Attract and Retain Customers

Your promotional signage helps customers form assumptions—good or bad—about your business. Good-looking signs create a memorable impression and can trigger the curiosity needed for potential customers to step inside your shop. Once inside, promotional signage can help retain those customers by guiding them through the store and directing them to what they’re looking for.

Advertising with Promotional Signage

Have a Clear Message

Your sign should give customers a clear idea of what your business does. Communicate this through a tagline, creative visual, or branded message.

Keep it Simple

The message needs to be clear but simple. If a customer can’t understand what the sign is telling them in five seconds or less, your sign is too complex.

Consider Readability

It’s simple: if customers can’t read your sign, you’re missing out on the benefits of promotional signage. Use fonts that maintain readability even from a distance, and make sure your signs are big enough.

Find affordable, effective promotional signage for your company with Facetime Business Resources.

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