{"id":589,"date":"2023-01-17T09:31:54","date_gmt":"2023-01-17T09:31:54","guid":{"rendered":"https:\/\/facetimebusinessresources.com\/?p=589"},"modified":"2023-02-28T16:38:58","modified_gmt":"2023-02-28T16:38:58","slug":"how-yard-signs-offer-powerful-marketing-for-your-business","status":"publish","type":"post","link":"https:\/\/facetimebusinessresources.com\/2023\/01\/17\/how-yard-signs-offer-powerful-marketing-for-your-business\/","title":{"rendered":"How Yard Signs Offer Powerful Marketing for Your Business"},"content":{"rendered":"

There are a lot of ways to market a business, but there are certain situations that call for specific strategies. Yard signs, for instance, are one of the most unique and specialized methods. These signs are typically placed in high-traffic areas, where they\u2019ll spread brand awareness to a lot of viewers. While they aren\u2019t as involved or interactive as a salesperson or digital ad, they spread your business\u2019 name 24\/7 and are a strong marketing tool.<\/p>\n

Benefits of Yard Signs for Your Business<\/strong><\/h2>\n

Other marketing approaches or forms of advertising have their pros and cons, but yard signs are a distinctive choice. They are a more \u201cold-fashioned\u201d strategy, but they\u2019ve stuck around for a reason.<\/p>\n

Cost-Effective<\/strong><\/h3>\n

Compared to a lot of other marketing strategies, yard signs are relatively inexpensive. Even similar, larger-scale advertising such as commercials or billboards can cost thousands of dollars. Yard signs, however, don\u2019t feature expensive materials or high labor costs, so they are a more affordable option, especially for small businesses.<\/p>\n

Focused on Your Target Audience<\/strong><\/h3>\n

Digital marketing often relies on location data that could be inaccurate or outdated. Having a physical sign in a specific location guarantees that it will reach that precise local audience. This removes the guesswork from whether a campaign will reach your desired audience.<\/p>\n

Effective Marketing<\/strong><\/h3>\n

Research indicates that 85% of your customers live or work within five miles of your business<\/a>. This means that yard signs placed in the right locations have the potential to bring in a lot of those customers. They also aid in the \u201crule of seven,\u201d<\/a> which states that a customer must be exposed to your business or product seven times before finally deciding to make a purchase. Word-of-mouth advertising is a powerful tool, and yard signs can replicate its effect when placed in neighborhoods or especially popular areas.<\/p>\n

Variety<\/strong><\/h3>\n

When it comes to yard signs, you have plenty of options that can expand your marketing\u2019s reach. For instance, choosing a durable material allows you to use the sign in any season. You can also choose environmentally friendly or sustainable materials, and even donate old signs for repurposing. Lightweight or small signs are also very easy to move if you want to change locations or target a different audience.<\/p>\n

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How to Design Yard Signs for Your Business<\/strong><\/h2>\n

There are four main elements of a yard sign. As you make these decisions, focus on your business\u2019s brand<\/a> and the target audience you want to attract. However, yard signs are easily movable and changeable, so you can try different designs and locations until finding the perfect fit to engage with your audience<\/a>.<\/p>\n

The most important considerations for your yard signs include:<\/p>\n