In this current age, digital saturation seemingly dominates and constantly competes for our focus. Scrolling, tapping, and swiping inundates us with vast amounts of information including digital ads that often go by in a blur. With all the content coming at warp speed, people are simply less likely to pay attention. Digital fatigue or burnout is a universal experience that keeps people from effectively engaging with the material.
However, in an ever-digital world, a champion has re-emerged. Truly, high-quality print materials and business print materials have made a serious comeback. Here’s the deal: print is not dead but instead thriving in new and exciting ways. Let’s look at why in a digital world, print may be king.
The Tangible Power of High-Quality Print
Ever heard the term haptic imagery? This psychological phrase describes the relationship people have with the different items they touch. When the sensory receptors in our skin touch something attractive to our other senses, such as sight and even smell, it helps create a sense of ownership. So, when holding brochures and flyers or other printed promotional products, this feeling can shift our brain into placing a higher value and desire for the product we see and feel in our hands.
Feeding into this process, high-quality print materials can entice their potential consumers by manipulating certain factors like the weight of the paper, the type of print, texture, and other interactive elements. This feeling of ownership can evoke a sense of trust, allowing the reader to engage deeply with what’s in front of them. Additionally, these materials aren’t fleeting, they don’t simply vanish by closing a window or swiping. In fact, these printed materials last, with brochures and flyers landing on coffee tables, fridge doors and saved in files for future use.
High-Quality Print Materials Build Brand Credibility
There are a host of printed materials that communicate professionalism. High-quality business print materials like cards, catalogs, printed promotional products, brochures, and flyers are just a few examples that can make businesses feel more established and reliable. When there is a tangible product in hand, confidence in that business’s capability increases.
What’s more? Custom printed marketing, an eye-catching design, coupled with high-quality printing, makes the product presented at trade shows, networking events, and direct mail much more effective.
Custom Printed Marketing Breaks Through the Digital Clutter
Not only does high-quality printing boost credibility, it also helps forge a path through digital confusion. On average, people are exposed to a staggering 4,000 to 10,000 ads per day. This number doesn’t touch the other vast amount of digital content that individuals need to interact with; such as emails, notifications, work-platform chats, video meetings, and more. Digital content becomes a constant background noise slowly lulling people. Eventually, due to ad fatigue, people simply start ignoring the vast amounts of call for attention.
With the high static of digital ads in mind, direct mail and printed promotional products can stand out more effectively. Further, business print materials aren’t filtered to spam, unopened, or lost in a feed.
Better Engagement and Retention with High-Quality Print
Undeniably, digital materials such as eBooks, online news articles, access to scholarly journals, and more have their place and provide value. However, studies show that people retain information longer with printed material compared to digital. The reason behind these findings is that often with high-quality print material, people have a more focused mindset and a deeper means of processing. More of their senses are engaged, leading to better retention and recognition.
With that in mind, vital information in education materials, product guides, and branded content would be best presented with high quality printing. Custom printed marketing adds an extra layer of personalization and value.
When to Use High-Quality Printing in Your Marketing
The list of ways to bring high-quality print materials and business print materials to life depends on the needs of your business. From business cards, event materials, menus, packaging, loyalty-reward cards, direct mail offers, signage, brochures and flyers, the list of possibilities is endless. But not just any type of business print materials will do.
Start by understanding and defining your brand. Then, invest in a design that reflects and stays true to the brand you’ve developed. Always choose high quality paper with a matte, glossy, foil or embossed finish. Finally, work with a trusted and experienced print provider who understands your needs and timeline.
Need a quote or consultation for your next project? Contact FaceTime Business Resources today!