There are a lot of ways to market a business, but there are certain situations that call for specific strategies. Yard signs, for instance, are one of the most unique and specialized methods. These signs are typically placed in high-traffic areas, where they’ll spread brand awareness to a lot of viewers. While they aren’t as involved or interactive as a … Read More
Promotional Products for High School Students
Why advertise to high school students? If they’re part of your company’s target audience, the answer might be obvious, but even if they’re not, it’s important not to count out the youngest generation in your advertising strategy. High school-aged Gen Zers have their own spending power and significant influence over household purchases. Back-to-school season is just around the corner. Whether … Read More
Developing a Promotional Product Marketing Strategy
It’s simply not enough to have great promotional products. You also need a killer strategy for distributing them, one that serves your company’s goals and accurately caters to your target audience. In this article, we’ll cover the most important factors you and your team will need to consider while developing your promotional product marketing strategy. Identify Your Target Market There’s … Read More