Summer is filled with exciting events–from county fairs to farmer’s markets, music festivals, and sporting events. When it comes to making these warm-weather festivities truly memorable, printing materials like custom business promo and event swag can play a key role—attracting attention, providing important information, and creating an engaging atmosphere for guests.
An eye-catching poster, for example, can attract attendance for a new concert series, while business swag like water bottles can enhance the audience experience at a sporting game while conveying a lasting brand message.
Popular Printed Materials for Summer Events
Event Banners and Signage
When it comes to custom business promo, one of the highest-impact tools at your disposal is banners. There are different types of banners available depending on your needs, including indoor, outdoor, and retractable varieties. You may also want to think about other forms of signage, such as billboards, if you’re looking to reach commuters and travelers.
Flyers and Brochures
Since they can be mass-produced, flyers and brochures are a cost-effective way to promote summer events, activities, or booths. Remember to make your design eye-catching and be sure to include your company’s URL or phone number so you can quickly convert interest into action.
T-shirts, Hats, and Merchandise
Creating custom apparel and business swag for staff, volunteers, and attendees can help boost event unity. These types of merchandise can help build brand awareness and even serve as event memorabilia. In addition to T-shirts and hats, consider custom business promo geared to warm weather, like water bottles, nylon drawstring bags, or even beach balls for maximum fun in the sun.
Posters and Program Guides
If you’re looking for a high-impact way to promote your event at various locations around town, posters can be an ideal option. Once at the event, a clear, well-designed program can be one of the most useful types of custom business promo for attendees, keeping them informed on event schedules, providing a map of locations, and ensuring smooth event navigation.
Design Tips for Stunning Event Prints
When it comes to custom printing design, there are a few guidelines you should follow to ensure optimal results.
Keep It Consistent
The first rule of thumb is to keep your branding consistent across all customer touchpoints, from promo products to event swag. Consistency helps to build brand recognition and trust, so make sure your logo, color palette, and fonts are always uniformly presented when you’re printing materials.
Be Bold
If it’s within your brand guidelines, consider using bold, vibrant colors for custom business promo and business swag. These vibrant hues will not only help to make your materials stand out but also reflect the energy of your summer event.
Make It Clear and Actionable
Be sure to include clear calls to action, contact information, and social media handles on all of your printing materials. Remember to keep the text legible and concise so your message is quick and easy to read.
Follow-up
Consider post-event materials like thank-you cards to show appreciation for attendees and create lasting relationships with your brand. You may also want to pair your printed materials with digital tactics, like social media posts and email campaigns, for a true “surround sound” marketing effect.
Why Choose a Custom Printing Company for Your Event?
If you’re looking for custom designs tailored to your specific event needs, a custom printing company is essential. You’ll benefit from personalized service, fast turnaround times, and high-quality materials that ensure your promo products and event swag look great under the sun. Additionally, choosing a small print shop can go a long way toward supporting local businesses and helping the community.
Getting Started
Well-designed printed materials can elevate the visibility and success of your summer event. At FaceTime Business Resources, we specialize in high-quality custom printing, event swag, promo products, signage, and more. Whether you work with our talented creative team or provide us with your ready-to-print files, FaceTime will deliver top-notch printing materials that are sure to enhance your summer event.
Contact us today to learn more about our personalized printing solutions!