Let’s face it, grabbing attention isn’t easy in today’s fast-paced world. Whether you’re a seasoned entrepreneur or a fresh startup, standing out from the crowd is the key to success. That’s where commercial signs come in. Commercial signs are the most direct form of marketing available to commercial businesses, and studies have shown that effective, high-quality signage not only increases foot traffic, but also sales.  

Why Signs Matter: From Brand Awareness to Boosting Sales 

Think of business signs as an extension of your brand identity. Every stylistic aspect of your sign says something about your business—from your color scheme, to the font you use to the resolution of your text and images. A well-designed, eye-catching sign that reflects your brand identity highlights the value of working with your company and supercharges your business by attracting attention to your brand.  

Attract Attention 

Traditional signage such as billboards or street signs might seem like an outdated form of advertising—but the data says otherwise. A vibrant, well-placed sign acts like a beacon—drawing in nearby foot traffic and turning every passerby into a potential customer. Even though signs have been used in this way for centuries, they remain effective. In fact, one study by the International Sign Association found that nearly 75% of customers have referred a business based on their signage alone.  

Boost Sales 

A well-designed sign or banner advertising a special offer or a unique product helps entice customers to step inside and explore. While it is difficult to nail down exactly how many sales can be traced back to signage, professional organizations estimate signage can boost sales by as much as 7%.  

Solidify Brand Recognition 

Signs that are designed with your brand in mind can not only inform potential customers about your company, but also communicate what your brand is all about. For example, a metal workshop can incorporate silver or bronze coloring and straight lines at right angles into their signage to give the impression of a professional, precise manufacturing agency.  

Set Your Business Apart 

The most effective signs not only catch the eye of potential customers, but also act as a sort of value proposition that tells consumers what sets your business apart from the competition. Businesses should use their signage space to showcase their top-of-the-line products or highlight elements of the customer experience where they excel.  

Signing Up for Success: From Banners to Business Apparel  

Most sign manufacturers offer a range of sign types, and the best type for any given business depends on the sign’s purpose, messaging, and location. In addition to standard industrial signs that hang on roadsides or building exteriors, companies can alternatively choose to employ banners, posters, yard signs, and window graphics to get their message across. 

Partner with FaceTime Business Resources for Quality Signage 

FaceTime Business Resources is your one-stop commercial print shop. We’re passionate about helping businesses across a range of industries design, produce, and install impactful signage that facilitates growth and solidifies a positive image among their target audience. From promotional banners for special events to large signs intended for the storefront—we have you covered. We offer competitive rates, exceptional customer service, and a dedication to helping you achieve your marketing goals.  

Contact FaceTime Business Resources today and chat with our promotional marketing experts about how we can create signage that gets you noticed and propels your business forward! 

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