In today’s competitive business landscape, standing out from the crowd is more important than ever. Companies looking to capitalize on the market need a marketing strategy that resonates with their target audience while simultaneously building their brand and driving sales.  

That’s where business promotional products come in. Custom-printed swag like pens, t-shirts, pop sockets, and water bottles put your brand directly in the hands of your customers—but with nearly limitless custom swag options available, it can be difficult to know exactly which business promotional products to incorporate into your campaign. When planning your next giveaway, keep factors like your industry, audience, and budget in mind.

Finding the Right Fit: Industry Matters!  

The best business promotional products are those that complement your industry and provide tangible benefits to your target audience. For example, tech startups regularly engage with clients that are both tech-savvy and probably work with computers—just the kind of people who would benefit from a new, custom-branded power bank or USB drive. On the other hand, construction companies regularly deal with new business owners that would love some custom-branded apparel to go along with their new office space.   

Keep Branded Products Useful 

The most successful business promotional products are the ones that are the most useful to your customers, but not all your clients will have the same taste. Consider investing in multipurpose, custom-printed swag items like tote bags or sweatshirts that can be useful to a wide range of customers but keep your brand front and center.  

At FaceTime Business Resources, we’re here to help you navigate the vast world of business promotional products, apparel branding, and personalized signage! We can help you find what you’re looking for, even if you don’t know what you’re looking for. Let us know your industry and target audience, and we’ll work with you to brainstorm some unique ideas that fit your budget.  

The Power of Custom Branded Apparel 

Apparel branding is one of the oldest and most effective forms of promotional branding. Giving away or selling custom-printed swag like branded t-shirts, hats, and jackets helps establish your business as part of the community and communicates to potential customers that you’re ready to invest in the local economy. Establishing a good reputation with the locals makes it more likely they will turn to you instead of your competitor.  

How Custom Signage Benefits Your Business 

Custom signage—including posters, banners, yard signs, and street signs—has been shown to draw in customers and increase both foot traffic and sales, especially when installed on or near your main physical location. According to some sources, a well-made custom sign can boost sales by as much as 150%

Level Up Your Brand with FaceTime Business Resources 

At FaceTime Business Resources, we’re your one-stop shop for the best custom swag, custom signage, and commercial printing services. We leverage our strong relationships with suppliers to negotiate bulk discounts and pass those savings on to you. We also offer nationwide shipping, ensuring your promotional products and custom signage get where they need to go—fast.   

Don’t let our national reach fool you: you’ll still receive personalized commercial printing services and the attention to detail you deserve. From custom-branded apparel to trendy promotional products and beyond, we have everything you need to make a lasting impression. Plus, our commitment to keeping costs low ensures you get the most bang for your marketing buck.  

Contact us today for a free consultation, and let’s discuss how we can help you take your brand to the next level!  

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