Category Archive

So, we’ve covered how to appeal to Millennials and Generation X—who’s next? Why, it’s the Baby Boomers, of course! Named for being born during the post-World War II Baby Boom, Boomers hold significant purchasing power, and they’re much more involved and active than their parents were at their age. It’s important not to underestimate this generation’s effect on the market … Read More

Continuing our series on generational marketing, today we’ll address the forgotten middle sibling of the generations: Generation X. Gen X tends to be overlooked when it comes to the world of marketing, skipped over for the older Baby Boomers and the younger Millennials, but they shouldn’t be so easily neglected. Generation X, while one of the smaller generational groups, holds … Read More

Once you’ve identified your company’s target audience, you need to decide how you’re going to utilize your promotional products in your marketing strategy. Think carefully about the goal of your marketing campaign—this will help determine which strategy you should use. Are you trying to raise awareness of your brand? Improve your social media presence? Launch a new product? To get … Read More

If you read our recent blog post about reaching your target audience, you know identifying them is only half the battle—the other half is understanding how to market to them. Generational differences play a large part in determining how to best market your product or service, but there are always other influencing factors. Keep these tips in mind as you … Read More

Whether you’re still working at home or spending every weekend social distancing, chances are you’re burning out on quarantine. We don’t blame you—it’s hard to maintain a work-home balance when your office is also your kitchen. If you’re finding it hard to focus and motivate yourself, you’re not alone, and you’re probably suffering from quarantine fatigue. Luana Marques, PhD, describes … Read More

Your target audience is vital to the focus and efficiency of your business. Success depends on knowing who your target audience is, understanding their needs, and knowing effective strategies to target them. Marketing too broadly or to the wrong group wastes valuable time, energy, and money. Identify Your Target Audience Before you can reach your target audience, you first have … Read More

Promotional products are a valuable and unfortunately overlooked element of non-profit marketing strategies. Many organizations struggle with recognition—even if people know their name, they might not know what cause the organization serves. Promotional products are the perfect way to raise awareness and get your organization’s name into the minds of potential donators and volunteers. When selecting the products you want … Read More

‘Tis the season! Because of the pandemic, holiday parties are out of the picture this year, but getting gifts for your employees is a great alternative to show your appreciation for their hard work. With a wide variety of choices, promotional products make great gifts, both for employees and loyal clients, and subtle branding keeps your company’s name fresh in … Read More

When selling to a new customer, you have a success rate of 5-20%–but with an already-existing customer? That chance of success skyrockets to 60-70%. With stats like that, there’s no denying the importance of customer loyalty. But how do you inspire that kind of allegiance? How do you make sure your company is the first in their mind when they … Read More