The Blog

The financial burdens facing modern school sport teams are no secret. The price to play seems to be creeping steadily higher year after year. To combat the price creep, sports and schools often institute booster clubs or fundraising programs to help with funding challenges. However, what do you do when the booster club funds fail to be enough? Is it … Read More

Ah, spring! The warming weather brings with it a variety of opportunities to advertise your brand on seasonal promotional products. Whatever the purpose of your next marketing campaign, businesses should be aware of two things when choosing springtime promotional products: their initial cost and their retention. Cost Retention Theory The retention of a promotional product concerns how long that item … Read More

Promotional products can help you increase your brand recognition and reach potential customers, but the line between ineffective and effective promotional products can get muddled. Pens, notepads, stress balls—with so many options, choosing the right promotional item for your company can be difficult. How do you choose an item your customers will actually keep? How do you ensure your promotional … Read More

Sure, St. Patrick’s Day is all about celebrating Irish culture—that, and it’s a convenient excuse to celebrate in excess. As a holiday with a significant level of consumer spending, the holiday is a great opportunity to promote your business with some St. Patrick’s Day themed promotion products. Green is the most identifiable part of St. Patrick’s Day, so a simple … Read More

Winter comes in many forms. It’s important for businesses to remember, however, that not all winters are the same. Here in Minnesota, winters mean subzero temperatures and icy roads, while someone in Florida may only experience less time on the beach. When planning promotional products for winter events, it is best to keep that in mind. Planning the Best Winter … Read More

Winter is unpredictable, especially in Minnesota, where despite storms large and small we rush out to meet them; undaunted, albeit with caution and four-wheel drive engaged. Because of this, cold weather essentials are always welcome, either as a replacement for everyday use or as a backup to be thrown in a glove box or emergency stash. Selecting Winter Promo Products … Read More

Promotional products are everywhere! We’ve all seen them: a water bottle with the iconic Nike Swoosh, a deck of cards displaying the Wells Fargo logo, and maybe even a pen bearing the Walmart name on the barrel. Branded bags, gadgets, hats, clothing, and a plethora of other items have been gaining popularity in recent years as brands recognize the effectiveness … Read More

T-shirts, mousepads, coffee mugs, and notepads—what do all these things have in common? They’re some of the most widely used advertising platforms in the world! If you have yet to incorporate promotional products into your marketing strategy, you’re missing out on valuable opportunities to reach your customers. The Promotional Product Industry Promotional products accounted for approximately 8% of U.S. advertising … Read More

When it comes down to it, branded company apparel is a promotional product—just one that’s used by the members of your company rather than your customers. Besides being a convenient way to get your company’s name out into the world. Branded team apparel can also provide several internal benefits for your company culture. In this article, we’ll cover the top … Read More

Promotional signage is an essential part of your business’ marketing model—if you’re not utilizing it in your advertising already, you should be. Not only is promotional signage one of the most effective forms of marketing, but it’s also relatively inexpensive considering its strong impact. Promotional signage comes in a variety of forms, from banners and sail signs to awnings and … Read More