Does Your Company Website Need Improvement?

Developers evaluating a website.

A well-designed, up-to-date website is critical to your business’ success in the digital age. This includes all aspects of web design—functionality, accessibility, aesthetic appeal, etc. A poor user experience reflects badly on your company, while a professional-looking website promotes a good impression to potential customers, and a well-functioning page can have a direct improvement on your conversions. There’s no hard … Read More

Promotional Products for Home Cooks

Father and son cooking together in the kitchen.

Autumn has arrived: the season of hearty soups, homemade breads, and pumpkin-flavored everything. A well-stocked kitchen is essential during this time of year, especially for frequent home cooks and bakers ready to taste-test some fun fall flavors. The season is the perfect opportunity to provide your customers with custom kitchen promotional products they’ll love to use. You don’t need to … Read More

Choosing Eco-Friendly Promotional Products

Flat lay of a reusable bag and reusable metal water bottle.

Especially in recent years, sustainability is at the forefront of many consumers’ minds. With that, there’s been a push for corporations to step up and take responsibility for their effect on the environment. We only have one planet, and it’s up to us to make sure the products we provide are setting Earth up for a greener future. Many businesses … Read More

Promotional Products for High School Students

High schoolers taking an exam.

Why advertise to high school students? If they’re part of your company’s target audience, the answer might be obvious, but even if they’re not, it’s important not to count out the youngest generation in your advertising strategy. High school-aged Gen Zers have their own spending power and significant influence over household purchases. Back-to-school season is just around the corner. Whether … Read More

Developing a Promotional Product Marketing Strategy

Concept imagine of developing a promotional product marketing strategy.

It’s simply not enough to have great promotional products. You also need a killer strategy for distributing them, one that serves your company’s goals and accurately caters to your target audience. In this article, we’ll cover the most important factors you and your team will need to consider while developing your promotional product marketing strategy. Identify Your Target Market There’s … Read More

Measuring the Effectiveness of Your Marketing Strategy

A glass drawing board analyzing KPIs.

Once your marketing strategy has been established, you’ll need to come up with a way to measure its effectiveness. It’s not enough to simply put your strategy into action; you need a way to assess its success, so you can tweak the next campaign to better suit your needs. As with developing a marketing strategy, you need to have specific … Read More

Promotional Products for Back-to-School College Events

With in-person events back on the menu, this summer is the perfect time to promote your brand with customizable back-to-school products. No one is immune to the irresistible draw of free stuff—least of all college students. Get your name and logo out there by hitting up college fairs and other community events this summer. Phone Card Sleeves Ah, college—that strange … Read More

Promotional Products for Your Fitness Company

Woman stretching on a yoga mat.

With summer on the way, the warmer weather is encouraging more people to shake themselves out of that winter slump and make fitness a priority. As gym restrictions continue to lift, now is the perfect time to invest in some promotional products to get your health and fitness company some visibility. A branded water bottle is a given, but if … Read More

Promotional Products for Your New Employee

You did it—you finally found the perfect person to fill that open position on your team. The next step? Assembling the perfect employee onboarding package to welcome them to the office. No, we’re not just talking about the employee handbook or the tax documents—of course, that stuff is important, too, but for an onboarding kit that really wows, consider including … Read More