The Best Promotional Products for New Businesses

Two women sitting on the couch with laptops, working in front of whiteboard.

Bolstering your company’s reach gets harder every day. Tightened algorithms on search engines and social media platforms require businesses to pay for their visibility, making creativity essential when determining where to spend advertising dollars. For new businesses, this requires marketing campaigns that snowball—campaigns that create more value than what was originally invested. It’s a good thing nothing starts a conversation … Read More

Unconventional Promotional Products to Make Your Business Stand Out

Man at office working at desk.

Marketing your business can feel intimidating. How can a smaller business be expected to compete against the deep pockets of corporate America? Business promotional items are one of the best ways for businesses to compete with larger competitors. A company with a unique, carefully curated personality will always beat the drab, mass-produced nature of a big corporation. What better way … Read More

Fundraising Ideas for Sports Teams

Two girls on running track, passing off relay baton.

The financial burdens facing modern school sport teams are no secret. The price to play seems to be creeping steadily higher year after year. To combat the price creep, sports and schools often institute booster clubs or fundraising programs to help with funding challenges. However, what do you do when the booster club funds fail to be enough? Is it … Read More

The Best Products for Spring-Themed Promotions: Umbrellas, Sunglasses, and More!

Woman standing in front of bushes wearing sundress, umbrella, sunglasses.

Ah, spring! The warming weather brings with it a variety of opportunities to advertise your brand on seasonal promotional products. Whatever the purpose of your next marketing campaign, businesses should be aware of two things when choosing springtime promotional products: their initial cost and their retention. Cost Retention Theory The retention of a promotional product concerns how long that item … Read More

Choosing Promotional Products People Will Actually Keep

Couple walking beneath an umbrella in the rain.

Promotional products can help you increase your brand recognition and reach potential customers, but the line between ineffective and effective promotional products can get muddled. Pens, notepads, stress balls—with so many options, choosing the right promotional item for your company can be difficult. How do you choose an item your customers will actually keep? How do you ensure your promotional … Read More

Promotional Products for St. Patrick’s Day

Person holding St. Patrick’s Day themed mug.

Sure, St. Patrick’s Day is all about celebrating Irish culture—that, and it’s a convenient excuse to celebrate in excess. As a holiday with a significant level of consumer spending, the holiday is a great opportunity to promote your business with some St. Patrick’s Day themed promotion products. Green is the most identifiable part of St. Patrick’s Day, so a simple … Read More

Best Promotional Products for Winter Events in 2022

Black gift bag held by female hand

Winter comes in many forms. It’s important for businesses to remember, however, that not all winters are the same. Here in Minnesota, winters mean subzero temperatures and icy roads, while someone in Florida may only experience less time on the beach. When planning promotional products for winter events, it is best to keep that in mind. Planning the Best Winter … Read More

Minnesota Winter Promotional Product Essentials

Concept of winter clothes on wooden table

Winter is unpredictable, especially in Minnesota, where despite storms large and small we rush out to meet them; undaunted, albeit with caution and four-wheel drive engaged. Because of this, cold weather essentials are always welcome, either as a replacement for everyday use or as a backup to be thrown in a glove box or emergency stash. Selecting Winter Promo Products … Read More

The Surprisingly American History of Promotional Products

Wooden blocks reading “made in the USA”

Promotional products are everywhere! We’ve all seen them: a water bottle with the iconic Nike Swoosh, a deck of cards displaying the Wells Fargo logo, and maybe even a pen bearing the Walmart name on the barrel. Branded bags, gadgets, hats, clothing, and a plethora of other items have been gaining popularity in recent years as brands recognize the effectiveness … Read More

The Effectiveness of Promotional Products (And Why You Should Be Using Them)

Your marketing professional looking at promotional product design on computer

T-shirts, mousepads, coffee mugs, and notepads—what do all these things have in common? They’re some of the most widely used advertising platforms in the world! If you have yet to incorporate promotional products into your marketing strategy, you’re missing out on valuable opportunities to reach your customers. The Promotional Product Industry Promotional products accounted for approximately 8% of U.S. advertising … Read More