As the digital world continues to take over, it’s easy to think that print marketing and advertising are becoming obsolete in the 21st century. However, if you want to market your business effectively and build your brand on a more personalized, face-to-face basis, investing in printed materials is still necessary.
In this blog, we’ll cover how branding your business with printwork still works today, the overlooked advantages of business printwork, and more.
The Value of Print Marketing and Advertising
The world of digital marketing and advertising is expected to reach a valuation of nearly $800 billion by 2026. While digital channels are certainly effective, the digital market has become widely oversaturated, making it more difficult for small businesses on a budget to reach their audience and stand out in the crowd.
Print materials, like brochures, postcards, posters, and flyers, create a personalized experience for the viewer. They’re great for small businesses because they’re relatively inexpensive and easy to distribute. Plus, unlike digital channels, business printwork is a physical advertisement, making it harder to ignore and increasing the odds that your customer will make a connection with your business.
Other benefits of marketing with print materials include:
- Flexibility: with plenty of options for size and style, printwork marketing can be adjusted to meet your business’s needs
- Trustworthy: while effective, online ads are more often considered spam than helpful or interesting information
- Longevity: even if customers don’t have an online adblocker installed, those digital ads tend to go in one ear and out the other—your tangible print marketing has a better chance of sticking around, both physically and in the customer’s mind
Strategies and Tactics for Advertising with Printwork
Professional Flyers and Posters
Spreading local awareness about your brand with professionally made flyers and posters is a great way to start using business printwork for promotion. This type of business printing is ideal for reaching a large number of people in a short period of time, as flyers and posters are often displayed in widely used public places, like cafes or libraries.
Professional Brochures
A professionally designed brochure can be a crucial component of your business’s marketing strategy. Brochures can be used to introduce your business to new customers or announce an upcoming product or service to current customers. They’re a great way to show off the best aspects of your company’s value proposition and are especially useful for disseminating a lot of information while remaining relatively cost-effective.
As you design your brochures, make sure you keep your brochure’s branding consistent with your other printwork to maintain brand cohesiveness.
Professional Postcards
Want to make a personalized impression on potential or current customers? Eye-catching and colorful, postcards stand out in the mail—plus, they don’t require customers to open an envelope, increasing the chances that they’ll see your message. Professionally designed postcards can help your target audience associate your brand with personalized care and excellent customer service.
Postcards are ideal for use in:
- Retail boxes
- Coupon advertisements
- Appointment reminders
- Client thank you cards
- Direct mailers
- Company announcements
A Professionally Designed Logo
While not technically a printwork strategy, your business’s logo is by far one of the most important components of printwork branding. Ideally, your logo should radiate professionalism while staying true to your brand’s design guide.
The tools and skillsets required for logo design are rarely found within free drag-and-drop design tools. Just as you wouldn’t try to fill your own cavity or fix your own broken arm, you should leave your logo design to a professional.
Custom Printwork Business Materials
At Facetime Business Resources, we specialize in all things printing. From printwork—like signs, postcards, and brochures—to custom promotional products—like water bottles, bags, and hats—we can help you boost your brand awareness. Find the printwork and promotional product services you desire at small business owner-friendly prices.
Learn more about our printwork services on our website, or browse our wide selection of custom promotional products.