Before you make an investment into some great promotional products to promote your brand, it’s important to take an honest look at your company’s logo. A good logo sets you apart from competitors and improves brand recognition, so you want to be sure it represents your company and projects the impression you’re looking for.
A huge part of what makes a “good logo” is its design. After all, it your logo isn’t well-designed and visually appealing, how can you reasonably expect people to have any interest in your promotional products? Even if they’re a fan or frequent customer, design matters when you’re asking people to represent your brand, even indirectly, with promotional products. The world of graphic design is vast, but as you sit down to brainstorm and design your logo, keep these tips in mind to create an attractive and memorable logo.
Especially if your business dabbles in a few different industries, you might be tempted to try to represent every aspect of your company in your logo. However, mixing too many elements will lead quickly to a cluttered, unfocused-looking design. If the elements don’t add to the overall cohesion of your design, it’s best to leave them out.
As the “first impression” of your brand, your logo needs to be to size up or down as your marketing needs demand. From billboards to business cards, make sure your logo looks great at every size. Tiny details often get lost when logos are scaled down, so it’s best to keep it simple.
Speaking of keeping it simple—stick to a concentrated and concise palette when it comes to choosing your logo’s colors. Color should be used strategically to emphasize parts of your logo, but too many clashing shades can quickly muddy your design. During the design process, convert your logo to black and white to ensure it will still look good without color.
You should also consider color associations when choosing a palette for your logo. Green, for example, elicits natural, fresh feelings (consider the logos of Tropicana or Animal Planet) or is commonly associated with money (in the case of tax preparation company H&R Block). On the other hand, blue brings to mind associations of dependability, intelligence, and safety, making it a popular choice for technology-related brands (Facebook, Dell, Intel) and insurance companies (Aflac, Geico, Allstate). Ask yourself what kind of feelings you want your logo to evoke from your audience and choose your colors accordingly.
If you don’t want to be frequently designing and redesigning your brand’s logo, you’ll want to make sure your final design stands the test of time. Avoid current design trends or referencing current events, instead choosing timeless styles. Before you settle on a logo, ask yourself if it’ll still look appropriate and modern in five years—and in ten.
Once you’ve got your logo, what’s next? Some promotional products to get your company’s name out there, of course! Whatever you’re looking for to promote your brand, Facetime Business Resources has the high-quality products you need. Visit our online store to shop now, or check out our blog for more tips on marketing and building your brand.