Promotional products are a valuable and unfortunately overlooked element of non-profit marketing strategies. Many organizations struggle with recognition—even if people know their name, they might not know what cause the organization serves. Promotional products are the perfect way to raise awareness and get your organization’s name into the minds of potential donators and volunteers.
When selecting the products you want to use to promote your organization, balance price and usability. Non-profits may have to be more financially-conscious than for-profit companies, but fortunately, quality promotional products are sold in bulk at wholesale rates, meaning you can purchase a large inventory at a low price. In addition to choosing promotional products that represent your organization’s cause, select things people want. Make your promotional products usable, not clutter.
With computers an essential part of many people’s lives and jobs, these antimicrobial mousepads will keep your organization’s name fresh while they work or play.
With the COVID-19 pandemic, face masks are, understandably, everywhere. It’s always good to have a few extra on hand to replace dirty or missing ones, so people won’t mind promoting your non-profit with these branded cotton face masks.
Another item that’s become essential as of late. Encourage people to slow the spread of germs and remind them to donate with hand sanitizer that easily clips to their backpack or purse.
Over 65% of people use lip balm on a daily basis—that’s a lot of potential donors. Brand these SPF 15 lip balms with your logo, and you’ll have your organization’s name (literally) on everyone’s lips.
With eco-consciousness on the rise, society has pushed for organizations to take accountability for their effect on the environment. These reusable bags promote your non-profit while making a clear, firm pro-green stance—a bonus if your non-profit happens to be promoting an environmental cause!
Silent auctions are great way for non-profit organizations to raise money. To encourage larger donations, splurge on a branded gift set, like a Godiva tumbler and chocolate, a spa-at-home package, or a lunch prep cooler.