Promo Products as Part of Your Marketing Plan

If promotional products aren’t part of your marketing strategy, it’s time to take a step back and rethink things. Whether you’re a large business or a small business, having a solid marketing plan that includes a specific way to target your audience and bring in new customers is necessary. With promotional products, you’ll not only be able to draw interest in your company, you will build brand loyalty. If you need assistance enhancing awareness about your business, drawing in new customers, and keeping the interest of new ones, promo products are a great way to do so!


Choosing a Product

First, you need to pick the right product. A dental office is going to require a vastly different promo product than a restaurant would. You want to choose a product that is at once eye-catching, unique, and usable. Sure, a can koozie is cute, but how many other businesses have given those away? You also want it to be something the customer not only can use, but wants to use. A promotional product that can meet a need and also create a solid first impression should be the goal when picking your first promo product.



Of course, you also need to pay attention to budget when choosing a promotional product. A good rule of thumb is to set a specific budget for promotional products each year when you are setting your annual marketing budget. Remember that the promotional products are supposed to help you increase your profit, so think about that when you are coming up with a budget. You don’t want to be spending well over the amount that you’ll earn from the promotional products drawing in new customers and increasing allegiance from others. That being said, there are a lot of great affordable promotional products out there for smaller companies with less of a budget.



You also need to figure out who will get the promotional products. Will it be staff members, individuals who attend tradeshows, your most loyal customers, or a mixture of all three? Some businesses need to focus on employee retention, so providing incentives in the form of branded wearables can go a long way. It’s also a good way to encourage your employees represent your brand in a variety of places. Promotional products may also go to your most loyal, longstanding customers, or maybe you plan to give them out to everyone that stops by your booth at a tradeshow.


When it comes down to it, people really like free stuff. Extra little touches from a company mean a lot to people, and it’ll help them feel loyal to your brand. A fun promotional item is certainly better than a business card that will just get thrown into the bottom of your purse, and the customization options are endless. If you’re ready to make promotional products a part of your marketing plan, we have the resources to help!


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