Let’s face it, we’re living in the digital age where swiping, adding, liking, and friending mean entirely different things than they did when we were kids. With so much emphasis on the digital end of marketing and promotion, it’s easy to forget that there are other ways to raise brand awareness. Branded giveaways and promotional products are still really great ways to get your name out there and draw business. In fact, research shows that 76.1% of consumers remember the brand of a company thanks to a promotional item they received in the past year.

There is plenty of evidence indicating the correlation between promotional products as advertising and consumer awareness and brand recognition. The numbers indicate that promotional products work better than TV ads and online advertising. Why does free swag work so well? Well, aside from the fact that people love free stuff, here are a few reasons promotional products matter:

ROI:

The turnaround for promotional products is a great value. Usually, the branded swag you purchase is affordable and when you combine that with the exposure you get out of it, it’s actually a really great return on investment.

Exposure:

Every time someone wears your brand’s t-shirt, uses your pen, or writes down a note on your branded stationary, they’re reminded of your company. Not only that, but your business information is associated with the brand and more people are likely to see your brand when someone uses one of your promo items. When the stats indicate that 6 out of 10 people keep promo products for at least 2 years, that’s a lot of exposure opportunity.

Loyalty:

It’s all about give and get. Your customers appreciate the gift and they’re more likely to continue doing business with you if they feel like they’re getting a little extra. They’re also more likely to recommend you to friends and family. Studies indicate that after receiving a promotional product, 85% of consumers went on to do business with that company.

It’s simple. Promotional products work. When you’re coming up with your next swag ideas, be sure to give FaceTime Business Resources a call. If you can think it up, we can create it!